Back twenty years ago, they were favoured by seasoned bodybuilders, but these days protein shakes are a staple for all types of gym goers. Whether it’s for vanity or for the love of picking up heavy stuff, the demographic of the shake guzzler has changed drastically. Seemingly you’ve not completed your workout until you’ve headed over to the water fountain to top-up your shaker. Now its kids and grandparents getting involved, and it’s not just the guys either. Although the goal is to get fitter, lose fat and add muscle, if you speak to the new gym army, most folks will tell you they’ve no ambition on being the next Mr Olympia. Rather, the goal is to fight the flab, tone up and to stay healthy. Seemingly, by using protein powders you’re on the way to achieving it.
With an increase in competition between an ever growing legion of brands, the amount and type of products have taken a similar upward trajectory. “Protein Shakes”, as they were coined, originally started with whey protein – a very high protein concentration which is actually a by-product of manufacturing cheese. If you took shakes back in the 90s you’ll likely remember when all you had to choose from was a single type of protein – a whey protein concentrate – which were available in three wonderfully exotic flavours; vanilla, chocolate and strawberry… Well that’s what they were labelled as anyway… Today you can choose from all types of protein shakes – the 50 shades of whey, mass gainers, diet shakes, meal replacement shakes, vegan, egg protein, even a powdered beef protein! With the advances in technology, there are literally hundreds of genuinely great flavours to choose from.
If you’re new to nutrition, it’s easy to get lost in the world of protein nutrition. That trusty protein shake you’ve just spent £30 on could easily be contributing to unravelling those sweat filled muscle breaking workouts. Wheyprotein.org.uk is a new website that helps fitness newbies understand the subtle differences in what are collectively regarded as protein shakes. It helps you to understand and untangle the differences between the types of shakes on the market. It provides an option to compare macros (proteins, carbs & fats). Do you know how many carbs are in your shake? Do you know what type of protein you’re chugging? If you live in the UK, you also have the added bonus of being able to compare prices of over 1,000 products from 30+ online stores.
So if you’re one of the growing gym army, check it out, it might just help you make a smarter buying decision the next time you need your protein fix.